AI OPTIMISE
Privacy Policy
Spawn Limited trading as AI Optimise
Effective date: 24 February 2026
AI Optimise is a brand operated by Spawn Limited (“we”, “us”, “our”), a company incorporated in New Zealand. We are committed to protecting the privacy of our clients and website visitors in accordance with the New Zealand Privacy Act 2020.
This Privacy Policy explains what personal information we collect, how we use it, and your rights in relation to it. By using our website or services, you agree to the collection and use of information as described in this policy.
1. What Information We Collect
We collect personal information only when it is necessary to provide our services or to respond to your enquiries. The types of information we may collect include:
1.1 Contact details: your name, email address, and company name, provided when you submit an enquiry or purchase form.
1.2 Business information: your website URL and details about your business that you provide so we can deliver our services.
1.3 Payment information: payment is processed through third-party providers. We do not store your full payment card details on our systems.
1.4 Website usage data: we may collect anonymised data about how visitors use our website, including pages visited, time on site, and browser type, through tools such as Google Analytics. This data does not identify you personally.
1.5 Communications: records of any emails or messages you send us.
2. How We Use Your Information
We use the personal information we collect to:
2.1 Deliver the services you have purchased, including preparing your AI visibility audit and associated deliverables.
2.2 Communicate with you about your order, including sending your completed deliverables and any follow-up questions.
2.3 Respond to enquiries or support requests.
2.4 Send occasional service-related updates or information about our offerings, where you have not opted out of such communications.
2.5 Improve our website and services through analysis of anonymised usage data.
2.6 Meet any legal or regulatory obligations.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
3. How We Share Your Information
We may share your information with third parties only in the following circumstances:
3.1 Service providers: we use trusted third-party tools and platforms to operate our business, including payment processors, email delivery services, and website hosting. These providers are given access only to the information necessary to perform their function and are required to keep it confidential.
3.2 Legal requirements: we may disclose your information if required to do so by law, or in response to a valid legal request from a government authority.
3.3 Business transfers: in the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We would notify you before your information becomes subject to a different privacy policy.
4. Cookies and Tracking
Our website may use cookies and similar tracking technologies to improve your browsing experience and to collect anonymised usage data. Cookies are small text files stored on your device.
4.1 Essential cookies are required for the website to function and cannot be disabled.
4.2 Analytics cookies help us understand how visitors use our site. These are anonymised and do not identify you personally.
You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.
5. Data Storage and Security
5.1 Your information is stored on servers located in New Zealand and/or with cloud service providers who may store data in other countries, including Australia and the United States. Where data is stored or processed outside New Zealand, we take reasonable steps to ensure it is protected to a standard comparable to the New Zealand Privacy Act 2020.
5.2 We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
5.3 We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Client information is typically retained for seven years for tax and business record purposes.
6. Your Rights
Under the New Zealand Privacy Act 2020, you have the right to:
6.1 Request access to the personal information we hold about you.
6.2 Request correction of any personal information that is inaccurate, incomplete, or outdated.
6.3 Request that we delete your personal information, subject to any legal obligations we have to retain it.
6.4 Withdraw consent to marketing communications at any time by contacting us or using the unsubscribe link in any email we send.
To exercise any of these rights, please contact us using the details in section 8. We will respond to your request within 20 working days.
7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
8. Contact and Complaints
If you have any questions about this Privacy Policy, or if you wish to make a privacy complaint, please contact us at:
AI Optimise
Spawn Limited
New Zealand
hello@aioptimise.io
aioptimise.io
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of New Zealand at www.privacy.org.nz.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The current version will always be available on our website, with the effective date noted at the top of the document. Continued use of our website or services after any update constitutes acceptance of the revised policy.